You’re in a meeting trying to listen, participate, and take notes all at the same time. By the end, you can’t quite remember who was supposed to do what. Supernormal is an AI note-taker that automatically records, transcribes, and summarizes meetings for Google Meet, Zoom, and Microsoft Teams. Afterward, you get a clear summary with action items.
Who’s behind Supernormal?
Supernormal is a remote-first company with hubs in New York and Stockholm. Little public information is available about the founders and the exact year of founding, but the tool has grown into a player used by more than 250,000 teams worldwide.
The company has focused on large organizations and well-known names. Companies like Netflix, Github, Salesforce, and The Next Web use Supernormal for their meeting notes. The focus is clearly on professional teams that have a lot of meetings and want to bring structure to them.
Supernormal has achieved SOC 2 Type 2 certification, which means they meet strict security and privacy requirements. For companies that discuss sensitive information in meetings, this is an important signal. The combination of a European and American presence fits their international customer base.
Who is Supernormal for?
Supernormal is primarily aimed at teams that meet regularly and want structure. Sales teams can capture conversations with customers and automatically send action items to their CRM. Product managers can keep track of what was agreed upon during sprint reviews or stakeholder meetings. Recruiters can focus on the conversation itself instead of taking notes during job interviews.
Remote teams often deal with meetings across different time zones. With Supernormal, colleagues who couldn’t attend can read the summary or watch the recording. The tool works well for organizations already using Google Meet, Zoom, or Microsoft Teams.
Supernormal is less suitable if you have few or no meetings. Individuals who occasionally want to record a conversation probably don’t need a paid subscription. Also, if you need to be able to work offline without an internet connection, for example in a secure environment, you can’t use Supernormal because it works entirely online.
What can Supernormal do?
The free version offers automatic transcription, AI summaries, and action items for unlimited meetings. For video recordings, advanced AI models, and CRM integrations, you need a paid plan. Here are the main features:
- Automatic transcription: Supernormal takes notes during your meeting and creates a complete transcript. This works in over 60 languages, including Dutch, English, French, and German. You don’t have to do anything yourself—the tool listens along and converts everything to text.
- AI summaries and action items: After the meeting, you get a structured summary. The AI automatically extracts action items and indicates who needs to do what. This saves you from manually reading through a long transcript.
- Integration with video platforms: Supernormal works with Google Meet, Zoom, and Microsoft Teams. For Google Meet, you can use the Chrome extension without a bot being visible in the meeting. With Zoom and Teams, Supernormal adds a separate participant that records.
- Video recording: In addition to the transcript, you can also save the full video recording. Useful if you want to review specific moments or if someone missed the meeting. This feature is included in the paid plans.
- CRM integrations: For sales teams, there are integrations with HubSpot, Pipedrive, and Salesforce. You can automatically link conversations to contacts and deals. Notes and action items are placed directly in your CRM. This requires a paid subscription.
- Shareable note pages: You can share the summary and transcript with colleagues via a link. They don’t need an account to read the notes. You can also export to Notion, Slack, or Google Docs.
- Radiant for macOS: This is a specific app for Mac users who want to record meetings even more easily. It works as an overlay during your meeting and gives you quick access to the most important features.
- Storage limit: In the free plan, you get 1,000 minutes of storage per team member. That works out to approximately 16-17 hours of meetings. For teams that meet frequently, this can fill up quickly.
What does Supernormal cost?
Supernormal has a free Starter plan that lets you record unlimited meetings. However, you get a limit of 1,000 minutes of storage per team member. That’s enough to try out the tool, but for heavy use you’ll probably need more.
The Pro plan costs $1 per month if you pay monthly, or $1 per month with an annual subscription ($1 per year). This gets you video recordings, more storage space, and access to better AI models. For sales teams that need CRM integrations, there’s the Business plan for $1 per month, or $1 per month with annual payment ($1 per year).
New users can try it free for 14 days with all the features of a paid plan. You don’t need to enter a credit card to get started. After the trial period, you’ll fall back to the free plan if you don’t upgrade to a paid subscription.
What should you watch out for?
The free plan has been significantly scaled back recently. Where you used to get more features without paying, video recordings and advanced features are now only available in paid plans. If you want to seriously use the tool for your team, you’ll quickly need a paid subscription.
Transcription works well with clear audio, but struggles with strong accents or poor sound quality. When people talk over each other or there’s background noise, the AI makes more mistakes. You often still need to manually check and update the transcript.
Offline transcription isn’t possible. You always need an internet connection and processing happens on Supernormal’s servers. For organizations with strict security requirements or sensitive information, this can be a problem, despite the SOC 2 certification.
The bot that gets added to Zoom and Teams meetings is visible to all participants. Some people find this intrusive or uncomfortable. Only with Google Meet can you record with the Chrome extension without a visible bot, but then you miss out on some features.
There’s no feature to click on a piece of text in the transcript and jump directly to that moment in the video. Other tools like tl;dv do have this, which makes reviewing specific moments easier. With Supernormal, you have to manually scroll through the video.
Supernormal alternatives
There are several alternatives that offer similar functionality, but with different focuses:
- Otter.ai: Choose Otter if you primarily need raw transcriptions instead of structured summaries. Otter is stronger in pure transcription and has a good search function in audio, but Supernormal creates better organized summaries with action items.
- Fireflies.ai: This is a better choice if you’re looking for in-depth conversation analysis, such as conversation intelligence and extensive analytics. Fireflies has more integrations and analysis capabilities, but the learning curve is steeper and the interface more complex than Supernormal.
- tl;dv: Choose tl;dv if you want to clip and share specific video snippets instead of text summaries. The free version of tl;dv is also more generous than Supernormal’s. tl;dv focuses more on video clips, while Supernormal focuses on written notes.
Frequently asked questions
Here are answers to the most frequently asked questions about Supernormal:
Does Supernormal work with Dutch meetings?
Yes, Supernormal supports transcription and summaries in more than 60 languages, including Dutch. The quality of the transcription does depend on sound quality and how clearly people speak. With strong accents or dialects, accuracy can decrease.
Do other participants see that I’m using Supernormal?
Usually yes. With Zoom and Microsoft Teams, Supernormal adds a visible bot to the meeting with a name like ‘Supernormal Notetaker’. All participants can see this bot. Only with Google Meet can you use the Chrome extension without a visible bot, but then you have less functionality.
Is my data used to train AI?
Supernormal states that they don’t use your data by default to train their general AI models without your permission. The company has SOC 2 Type 2 certification, which means they meet strict security and privacy requirements. The data is stored on servers in the United States.
Conclusion
Supernormal is a solid choice for teams that have lots of meetings and want to automatically take notes from them. The tool works well with the major video platforms and delivers clear summaries with action items. For sales teams with CRM integrations and remote teams that want to share meetings, it’s a handy solution.
The free plan has become quite limited though. If you want to seriously work with video recordings and CRM connections, you’ll need to pay. Transcription struggles with accents and poor audio, so expect that you’ll still need to check manually. The visible bot in Zoom and Teams can be awkward in sensitive conversations.
Choose Supernormal if you primarily want structured, written summaries instead of video clips or in-depth analytics. For pure transcription, Otter is better, for conversation intelligence Fireflies, and for video snippets tl;dv. Supernormal sits in between with a focus on practical, readable notes that you can quickly share with your team.
